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Your brand is your company’s most valuable asset. The first impression a potential customer has with your company is based on its look and feel of your branding. That could be in the form of your website, social media, print assets etc. It is important to ensure that the first impression any consumer has with your brand is a great one. Some may argue that this line of thought is frivolous and that the product/service should speak for itself, and while it’s true that a great product or service carries weight, you still have to get past that first impression. It’s often what the decision to do business with you is based on.
Branding is a sound investment – one that, if done properly, will yield countless returns over the life of your business. With that in mind, it’s always a good idea to invest in a professionally designed visual brand identity that instills confidence and can stand the test of time.
Here are the top 3 reasons why you should invest in design:
Branding builds credibility
As mentioned before, the first impression of your brand counts! People buy from brands they trust and recognize. A huge part of instilling confidence in a potential customer has a lot to do with what your brand looks like. Think about it, when a consumer is looking for a product/service in a marketplace with numerous options you need something that sets you apart from your competitors. Your brand needs to be the most desirable. The fact is, desirability plays an extremely important role in product selection.
Great Design Sells
Using design aesthetics that represent professionalism and a sense of luxury allows you to increase the price point of your products and services. How a brand is perceived determines how its customers behave, and customer behavior determines your brand’s financial performance. Brands that utilize great design are able to establish meaningful differentiation from competitors and are able to justify their worth and command higher prices for their products or services.
Great Designs Make Your Brand Memorable
Think of the most notable brands in the World. When you think of them the first thing that likely comes to mind is their logo and/or design aesthetic. The fact is great design is memorable. People will remember your design as a representation of your brand for ages. Make sure it’s a good memory. Great design also allows you to communicate your brand message in a more clear and cohesive way, ensuring what you have to say is remembered.
The fact of the matter is, investing in design is a great business move. Not only does it ensure a clear and cohesive brand identity that instills trust and confidence in your target market, but it also assists in propelling your brand awareness, and can increase profits. Great branding coupled with business acumen is a recipe for success.